Our History

Peter Alexander Sleepwear established

Acquisition of Peter Alexander Sleepwear by The Just Group

Smiggle established

First Peter Alexander retail store opens

Acquisition of Smiggle by The Just Group

Acquisition of The Just Group by Premier Investments Limited

Smiggle expands internationally, opens first store in Singapore

Smiggle launch wholesale distribution channel

First Peter Alexander store in the UK opens

Premier Retail is formed after an internal restructure involving the separation of the Peter Alexander and Smiggle businesses from the remainder of the Just Group. Thereafter the Just Group was acquired by Myer Holdings Limited.